Koncept Events sent Cover Girl Account Rep and Program Manager, Sarah Turk, to execute a successful campaign for Cover Girl at this year’s Roxy Chicken Jam Event held in Mammouth Mountain, California. Progressive riding, sunny skies and large crowds were all part of the fun at this year’s event. Roxy Chicken Jam is the final and only stand-alone female 6 Star event of the TTR World Tour snowboarding season for women. “Working on the slopes was presented a new challenge — fresh powder was dumped daily and it was freezing so we needed to make sure our consumer experience was inviting, warm and somewhere guests wanted to go to get out of the cold windy weather.” Also, because Mammouth Mountain is such a secluded destination, finding the perfect make up artists and brand ambassadors was a challenge. “We had to conduct email and phone interviews ahead of time to ensure that we were hiring the right people to represent our client as well as connect with our target market.” said Turk. “In the end, our due diligence paid off and the client was super happy.”