Koncept Events produced a Tailgating event at the Boca Resort and Club for 700 corporate guests. The guests entered through a tunnel of cheerleaders all chanting a customized cheer that incorporated the corporate message. The room decor included customized tailgate pop-up tents that were used as give-aways at the end of the night. Logoed pennant flags zigzagged across the event space while a living football statue, roving face painters and product tasting.