Koncept Events Partner, Angie Nelson jetted off to Dallas, TX to kick off the Cover Girl Clean Collection Road Show last week. The Clean Make up Clean Water Campaign invites women of all ages to submit a 1 minute video on how they help make the world a better place. The winner will be sent on a humanitarian trip to Africa!

Koncept Events is helping promote this contest by traveling to different cities and setting up tents in consumer purchase locations such as Rite Aids, Walgreens and CVS stores. “We designed the space, the video booth and ship all of the custom materials & product from location to location as well as hire all of the local talent (make up artists and brand ambassadors) in each city” explains Nelson. Cover Girl holds 2 of these Clean campaign events at different stores in each city for 8 consecutive weekends. “The consumer gets to have their make up done, enters the sweepsakes, gets coupons and free CG product while learning about the Clean Water iniatives…its a huge win-win for the consumer and for Cover Girl.” Go KE! Travel Safe!